You need web hosting that will give your business a competitive advantage. Business is not easy. It is competitive.
Most likely, your competitors are using the best hosting. Thus, you require superior web hosting. If you do not have good web hosting, potential customers will skip your website and visit the websites of your competitors.
You should not compromise on hosting. You need to read small business web hosting reviews and decide on the hosting that will give you value for money.
You need a web host that has been in business for years or even decades. You should not opt for a new market player.
You will not effectively compete with other businesses if you opt for free web hosting. With this, you will not be able to get a domain name. In addition, you cannot create email addresses.
The free hosting provider will provide you with a sub-domain on a particular domain name. Thus, you will be branding the free hosting provider and not your business.
Free hosting is simply a waste of time. You do not control the root of your website. Thus, you cannot install any code that will make your website more functional. You also cannot install advertisements.
You need paid hosting that comes with an independent domain name. Before you pay for any hosting, you should consider small business web hosting reviews.
You should choose a good domain name. In some cases, you can get a free domain name if you purchase a hosting account.
With shared hosting, you share a server with other webmasters. This will involve sharing bandwidth and other server resources. This is an entry-level hosting package.
If you want a serious competitive advantage, you need more than shared hosting. You require dedicated hosting. This will set you at par with the leading market players.
The best-dedicated hosting will give you close to 100% uptime. Your website will always be up. Every second of downtime means lost business. The lost business will go to your competitors.
With dedicated hosting, you do not spend your time managing your hosting. The support staff of the hosting company will do that. This will give you more time to focus on value-adding activities.
With dedicated hosting, you get a dedicated IP. Sharing an IP with websites with compromising content will affect the reputation and SEO ranking of your website.
The best hosting will make you competitive. You also need to have a functional, aesthetically pleasing, and user-friendly website. This website will rank higher in search engines. You should populate your website with engaging content.